Numbers on screen: distribution, pricing, and the boring year before scale

A 5-beat faceless video outline for “Numbers on screen: distribution, pricing, and the boring year before scale” in the Small business case studies niche, derived from caption timing of 1 reference videos.

Angles

• Every claim paired with a number on screen, the way WSJ graphics carry the story
• Caption-backed references: The Business Strategies Behind McDonald’s, Aldi, 7-Eleven and More | WSJ The Economics Of
• Reuse the beats only — narration must be original; cite sources on screen

Beat-by-beat structure

1. Hook (0:00–0:30): One price tag and one store count on screen.
2. Beat 1: Distribution: how many locations / formats and why.
3. Beat 2: Pricing: what the price point signals (premium vs discount).
4. Beat 3: The slow years before scale, with dates.
5. Close: Numbers recap table; sources cited. Original narration only.

Method

yt-dlp VTT captions (uploader-provided, not auto/ASR) → timed beat heuristics → editorial topic synthesis. Structure only; write original narration.